Events | Fall Workshop
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Sen. Kathleen Vinehout to speak at WCM's Fall Workshop
Wednesday, October 12 in Eau Claire

Online registration is open! Click Here!
MORE INFORMATION:  Print-friendly brochure  Web-friendly brochure

Wisconsin Community Media is extremely excited to welcome long-time public access television champion, State Senator Kathleen Vinehout, to our Fall Workshop on Wednesday, October 12 at Chippewa Valley Community Television in Eau Claire.  Sen. Vinehout will be speaking about collaborating with WCM on plans to introduce a PEG bill next session to undo some of the harms from 2007 Act 42 and how WCM and member media centers can work effectively for passage.  

Sen. Kathleen VinehoutIn addition, WCM is featuring two seminars:

Steve Betchkal on "How to Produce Video in a Facebook World."  With interest mounting for media access centers to fill the void in local coverage, there is heightened interest in finding a way to produce more public affairs features despite the greater investment these type of shows require.  Steve will talk about how he develops a treatment for and successfully executes short-form feature programs. 

About Steve:  Steve recently joined the staff of CVCTV as its Chief Videojournalist.  Over the course of a 30-year career, Steve has won numerous awards, including several regional Emmys and Wisconsin Broadcasters Association awards.  In 2015, he received the the Best Videojournalist Regional Emmy for his work at WQOW News 18 in Eau Claire. 

Tom Loucks on "Capturing the Image that Speaks Volumes."  Photos have become an essential social media marketing tool.  How do we get the shot that not only looks good, but captures what we want to convey?  How do we incorporate picture-taking into our production process and our workday to tell the story of who we are and what we do?  Tom will also talk about his use of photo montages on the city’s access channel to rave reviews. Attendees will be encouraged to take some photos during lunch. Many of these will be reviewed during Tom's presentation later in the day.

About Tom:  Tom is the Director of Wisconsin Rapids Community Media (formerly RCCA) and the City of Wisconsin Rapids' Multimedia Coordinator.  He worked as a photojournalist on daily newspapers for fifteen years and owned a professional portrait photography business for five years prior to taking the reins in Wisconsin Rapids in 2011.

Election Coverage "Dos and Don'ts."  The Fall Workshop will also feature a brief refresher on election coverage.  Members will be encouraged to share their plans for publicizing the elections, informing residents about new voting regulations, and showcasing the views of the candidates for office. 

Bi-Annual Membership Meeting.  For the second year in a row, WCM is holding a bi-annual membership meeting during the workshop.  The meeting provides an opportunity for lengthier discussions on WCM plans and member collaborations. The agenda is included in the Fall Workshop brochure.



Read more about previous workshops:

2015 workshop:

 Fall Workshop logo




 Stevens Point     Wednesday October 21, 2015     9 - 3:30 pm


To promote community interaction is why we do what we do.  In order to succeed, our centers need to attract and engage producers and audiences.  This year’s workshop looks at how.

  • How community needs assessments can identify the kinds of programs and services our audiences and producers are looking for,
  • How Friends groups can build awareness, support, and viewership,
  • How effective graphics can pull viewers into programs, and
  • How you can use program-sharing platforms to download the programming your audiences want to see and maybe even help create the programs your audiences want to see!


Arrive a little early and settle in with your continental breakfast!

9:00 AM

John Quirk, Stevens Point Community TV and Website Coordinator
Alan Luckett, President of Wisconsin Community Media
Mary Cardona, Executive Director of WCM

9:15 AM

Membership Meeting

Alan Luckett, Mary Cardona and committee chairs
Our first bi-annual membership meeting gathers feedback from members on expanding the mission of WCM including proposals to broaden our membership, create a non-profit 501(c)(3) arm, and improve WCM’s ability to promote community programming through a responsive website.  In addition, we will discuss carriage on the electronic program guide, tracking interference problems on the Charter system, and additional topics from the floor.

10:30 AM

Program Sharing

Facilitators: Ryan VanLanduyt and Gary Kaiser
Our member stations use various platforms to share programs with other PEG centers both inside and outside the state. Managers familiar with Dropbox,, TelVue Connect Media Exchange and MediaFire (the platform WCM is using for member to member exchanges) will demonstrate each of these platforms in turn.  We will also discuss WCM’s ideas for ramping up the use of MediaFire to distribute event programming of state-wide interest and to upload audio clips and video footage for collaborative program production.

11:15 AM

Establishing a Friends Group

Andy Radig and Joe Wiedenmeier of Oshkosh Community Media and Terry Rothmann, Executive Director of the Community Foundation of Central Wisconsin
A community media friends group supports your mission, promotes what you do and may accept tax-deductible donations. Learn how they operate and how you can set one up.


Speaker:  Mayor Mike Wiza, City of Stevens Point

12:45 PM

“Show-stopping” Graphic Design Fundamentals

Jill Nadeau and Breanna Speth
Along with music and editing, graphics set the tone of a show.  Learn how to create eye-catching and consistent looks using typography and graphical images for a variety of shows.  Our presenters consider how these choices could also inform the graphical style you use for all center communications.

2:00 PM

Deep Dive into Community Needs Assessments

Mary Cardona
If you attended the Spring Conference, you know Tina Wilson and Sue Buske provided a lot of valuable information about assessments.  A good assessment report is an invaluable guide in planning programs and services. This session uses a portion of Tina’s presentation as a springboard to generate a thoughtful discussion about conducting successful community needs assessments. 

3:00 pm

Tour of Stevens Point Community Television

John Quirk
Stevens Point Community Television is a public/government access center housed in the same building with the Parks, Recreation, and Forestry Department.  Its local programming can be viewed on Charter channel 984. Residents can produce or sponsor programs seen on the channel and can request to be trained in studio production, field production, and editing.  Government meetings and related programming are available for video-on-demand viewing on the city's website.  For more information, contact the coordinator, John Quirk, at 715-346-1535.               


Mary Cardona, Executive Director of WCM. Mary has conducted dozens of community needs assessments for municipal clients and holds an MA in Communication Arts from UW-Madison.

Alan Luckett, Public Information Officer and Community TV/Media Services Manager for the City of Whitewater.  Alan has a BA from Columbia College in Chicago with a major in Film and Video.

Jill Nadeau, Director of Watertown TV. Jill has a BA from Marquette University, with a major in Broadcast Communications and minor in film.

Andy Radig, Media Services Coordinator, City of Oshkosh.  Andy oversees two PEG channels and an LPFM station. He holds a BA from UW-Oshkosh.

Breanna Speth, Acting Director of Marshfield Community Television. Breanna has an A.A.S. degree in Multimedia Technology/Design from Rasmussen College and is pursuing a B.A. at UW-Stevens Point.

Joe Wiedenmeier, President, Friends of OCM.  Joe produces the weekly calendar of events for WOCT radio and is the IT Director at Lourdes High School.  He holds a BA from UW-Oshkosh in Radio/TV/Film.


Registration fees are $35 for Friends or for the first person from a Member Station and $20 for each additional attendee from a Member Station.  The per-person non-member fee is $45. 

When you register online, the system will automatically find you in our database.  If you are a member, you will be charged the discounted member rate.  If you believe you are a member and are not listed as one, please call Mary at 608-215-5594 or email Mary at


Iverson Lodge, Stevens Point











From the West:Take Hwy 66 into town (Main Street) and turn right on Sunset. Then Left on Hillcrest.  Follow it into the park and veer left.

From the South:  Take Hwy 39 north and exit onto Hwy 66 west at Exit 158B (Main Street). Turn left on Sunset.  Then Left on Hillcrest.  Follow it into the park and veer left.

From the North: Take Hwy 39 south and exit onto Hwy 66 west at Exit 158 (Main Street). Turn left on Sunset.  Then Left on Hillcrest.  Follow it into the park and veer left.

From the East: Cross Hwy 39 where 10 turns into Hwy 66 (Main Street).  Turn left on Sunset.  Then Left on Hillcrest.  Follow it into the park and veer left.


2014 Workshop

Tom Loucks gives tour of RCCA studioTour of RCCA studio closes great fall workshop

Nearly 37 people from 20 community media centers attended the October 24, 2014 Fall Workshop held in Wisconsin Rapids at River Cities Community Access Media. The day opened with remarks from Wisconsin Rapids Mayor Zachary Vruwink and ended with a tour of RCCA’s new studio that features cool LED lights that manager Tom Loucks has secured to booms on dollies and pipes affixed to walls. 

A former portrait and news photographer, Tom noted that the set-up allows him to position lights where he wants them.  “For example, I can place a key light on the short side of the face, which is more flattering to the guest.”  Tom also demonstrated how, with the help of an app, he uses an iPad for a teleprompter and, with the help of an AIM mount, uses the same iPad as a video camera.  “It’s so easy to point and shoot quick videos I use for Facebook.”A series of presenters took to the stage using PowerPoints and videos to illustrate topics as varied as finding volunteers to using Mail Chimp to promote programming. WCM will collect all handouts and PowerPoints and post them in the website’s Member Library.  Members will find Alan Luckett has already posted some handouts in the Member Forum on technical issues. Fall Workshop attendees discuss

Attendees also had a chance to discuss program sharing using MediaFire and cable-related issues during a roundtable discussion period that extended into the lunch hour.

Thank you to all the speakers who did such a terrific job:  Angie Loucks, United Way Inner Wisconsin; Gary Kaiser, Plymouth Community Television; Dawn Wills River Falls Community Television; Jill Nadeau, Watertown Television; Alan Luckett, Whitewater Community Television; Breanna Speth, Marshfield Community Television; and John Kelly, Trempealeau County Community Television.

More photos of the event can be found on Facebook!